• In Saudi Arabia, 83% of consumers are familiar with GenAI, and 18% have used GenAI applications.
• 69% of Saudi employees are excited about GenAI’s impact on the workplace, indicating strong support for AI integration across industries.

Riyadh, June 25, 2024— Saudi Arabia demonstrates significant potential in the realm of Generative AI (GenAI), aligning with global trends that recognize AI’s crucial role in enhancing daily life. According to recent research by the Boston Consulting Group (BCG) titled “Consumers Know More About AI than Business Leaders Think”, there is substantial awareness and enthusiasm for AI among Saudi consumers, though adoption rates indicate room for growth.