Positive attitudes to AI considered a key enabler as UAE brands build better, more personalized omnichannel experiences to nurture loyal customers

Marwan Zeineddine, Managing Director of SAP UAE

DUBAI, UAE — November 1, 2024 — With 83% of UAE respondents considering themselves loyal to a particular brand, people in the Emirates achieved the highest loyalty ranking among all regions in this year’s international SAP Emarsys Customer Loyalty Index. This edition was the UAE’s debut in the annual survey, which saw the US moved to second place for the first time, with a loyalty score of 69%.

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