2024 marks a break through for sustainability in the GCC, PwC report

• Our survey indicated that four in five executives (79%) have a formal sustainability strategy in place, with 52% fully embedding across their organisation.
• Companies are increasingly creating positions such as Chief Sustainability Officer, and gaining greater support from boards and C-suites.
• Half of the survey respondents stated that they have made a net-zero commitment, with an additional 26% working toward one.
• Building a talent pipeline is essential to achieve sustainability commitments, particularly in emerging technologies such as GenAI.
• Leaders in the region are increasingly looking to secure green loans and capital market funds to support their sustainability efforts.