Dubai, United Arab Emirates, 11 September 2024 – Publicis Groupe Middle East, the region’s leading marketing, communications, and transformation network, and Columbus Digital, an AI-powered executive leadership strategy execution platform and consultancy, have announced a strategic partnership aimed at delivering a consultative, strategy-led approach enhanced by AI insights to drive business and marketing transformation. This collaboration is set to elevate clients’ transformation agendas and significantly enhance organisational performance, efficiency, and business agility.
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Publicis Groupe Middle East and SCAI collaborate to drive digital transformation in the Kingdom
Publicis Groupe Middle East and SCAI collaborate to drive digital transformation in the Kingdom
Riyadh, Saudi Arabia, 6 March 2024 – Publicis Groupe Middle East, a regional leader in marketing, communications and digital business transformation has entered into a Memorandum of Understanding (MOU) with the Saudi Company for Artificial Intelligence (SCAI), a wholly owned entity of the Public Investment Fund (PIF), aimed at advancing and accelerating transformative solutions across the Kingdom and wider region.
To mark this partnership, a signing ceremony took place at LEAP 2024 in the presence of Nigel Vaz, CEO of Publicis Sapient and member of theDirectoire+ (Executive Committee) of Publicis Groupe, Bassel Kakish, CEO of Publicis Groupe Middle East, and Abdullah AlJawini, Chief Investment and Partnerships Officer of SCAI.
Continue reading Publicis Groupe Middle East and SCAI collaborate to drive digital transformation in the Kingdom
UAE News 24/7 