By Mrigaya Dham

Founded by Bhavika Thadani, Priyankara launches an organic cotton collection with vibrant colours and modern designs

8th March 2024, Dubai, UAE: Priyankara, a brand-new sustainable, organic cotton clothing brand, launches in the UAE on International Women’s Day. With the philosophy of style, comfort, and environmental responsibility at its core, Priyankara introduces a collection of organic, handcrafted apparel from India designed to blend fashion and sustainability seamlessly.

Founded by Bhavika, the brand reflects the spirit of female empowerment and innovation. Through its collection, the brand aims to empower women in and beyond the fashion industry and promote conscious living and ethical tourism. Furthermore, aligning with the UAE’s dedication to sustainability, especially with 2024 being a continuation of the ‘Year of Sustainability,’ Priyankara urges everyone to be more eco-conscious, especially within the fashion industry.

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