For the very first time, a tyre – the Pirelli P Zero E – has scooped one of the world’s most prestigious design awards, recognising its innovation and technological excellence

Milan, September 5, 2025 – Pirelli has been given the ADI International Compasso d’Oro Award, one of the most recognised prizes in the field of industrial design, which was established in 1954. Thanks to its innovative technological features, the Pirelli P Zero E is the first tyre ever to receive this prize, specifically in the Design for Mobility category. The ceremony took place during a special international edition of the Compasso d’Oro Awards, which is celebrating its 70^th anniversary at Expo 2025 in Osaka, Japan.