Tag Archives: Philip Morris International

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Multinational Survey by Philip Morris International Demonstrates Need for Greater Collaboration to Advance Innovation

Eight in 10 people believe misinformation undermines the adoption of critical innovations

Nine in 10 people say it’s important for regulators to ensure public access to accurate information about innovations and to establish clear and fair regulations

Andrzej Dabrowski, Vice President Middle East and North Africa, PMI.

Dubai, UAE – July28, 2025 – The challenges facing our world can overwhelm, but most people strongly believe in innovation’s potential to address the most critical issues in the next 10–20 years, according to the results of a new independent survey commissioned by Philip Morris International. Conducted by Povaddo in 10 countries in Africa, the Americas, Asia, and Europe, the survey and resultant white paper “Innovation Under Pressure: Navigating Complexity to Drive Change” explore the challenges innovation must overcome to drive societal change, including misinformation, outdated biases, and policymakers’ inability to keep up with rapid technological advances.

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Featured

Philip Morris International Marks a Decade of IQOS—a Milestone in the Journey to a Smoke-Free Future

Japan, where IQOS was first launched in 2014, has experienced a 46% drop in smoking nationwide

Dubai, UAE, December 19, 2024: Philip Morris International Inc. (PMI) (NYSE: PM) marks the 10th anniversary of the introduction of its leading smoke-free product, IQOS. The launch of this smoke-free innovation was a breakthrough moment toward achieving the company’s commitment to a future without cigarettes.

PMI CEO Jacek Olczak

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Business & Investments

Philip Morris International: Smoke-free products reached nearly 40% of total PMI net revenues in the fourth quarter 2023, and over 40% of gross profit.

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Philip Morris International: Smoke-free products reached nearly 40% of total PMI net revenues in the fourth quarter 2023, and over 40% of gross profit.

As of December 31, 2023, Philip Morris International’s smoke-free products were available in 84 markets, including 25 markets with smoke-free products accounting for more than 50% of the company’s total top-line in 2023

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Business & Investments

GCC survey reveals urgent need for industry-wide innovationto address harm reduction strategies.

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GCC survey reveals urgent need for industry-wide innovationto address harm reduction strategies.

Majority of participants believethat innovation is an important step towards addressing Harm.

Tobacco identified as one of the key industries which should be looking at productinnovation.

Dubai, United Arab Emirates­– 8 January 2024: A new survey conducted across the Kingdom of Saudi Arabia (KSA), the Kingdom of Bahrain, the United Arab Emirates (UAE), and Kuwait has revealed how industries, particularly the tobacco industry, must take bigger steps towards product innovation to reduce harm.

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