• Persil Shampoo’s “Rethink Fashion” movement fosters a more responsible, long-term approach to fashion
• Empowering consumers to save the environment, one garment at a time

Dubai, UAE – 28 October 2024 – The future of fashion is here, and it starts in the laundry room. Persil Shampoo has entered a new era with its bold rebrand as a high-care fabric solution, positioned at the forefront of innovation and sustainability. It is redefining how fabric care fits into the modern, eco-conscious world of fashion. The rebrand comes as a shift towards a future where fashion and fabric care are inseparable – extending the life of garments while reducing environmental impact.