New brand identity reflects learning as a core human need, essential for personal happiness and progress

Dubai UAE – 8 May 2025 – Pearson (FTSE: PSON.L), the world’s leading learning company, unveiled a dynamic new brand identity demonstrating its leadership as a lifelong learning company. More than just a refreshed logo, the rebrand represents a deep understanding of the evolving needs of learners worldwide.

Pearson’s brand evolution is grounded in a core belief: humans are born to learn. The company views learning not just as acquiring knowledge but as a vital force for growth, adaptation and thriving in a rapidly changing world. This understanding is at the heart of the new brand.

“Our new brand reflects our belief in the transformative power of learning,” said Ginny Cartwright Ziegler, Chief Marketing Officer at Pearson. “It captures the emotional core of learning—the innate human desire to grow, adapt and thrive. We understand that learning is a deeply personal journey, and our new brand resonates with that experience, celebrating the curiosity, resilience and ambition of learners everywhere.”

Dubai, UAE – 14 April 2025 – Pearson (FTSE: PSON.L), the world’s lifelong learning company, today introduces Smart Lesson Generator, an AI-powered tool that creates curriculum-aligned English language lesson materials in seconds, helping to reduce workload and ease the pressure on educators.

A Pearson study found that 76% teachers spend at least an hour of personal time each week on lesson planning, with 43% dedicating more than three hours. Smart Lesson Generator significantly reduces this burden by generating level-appropriate activities tailored to a learner’s specific learning objectives, topics, and vocabulary.

Powered by AI and underpinned by Pearson’s Global Scale of English (GSE) framework, the tool delivers customized, level-appropriate content that supports both teachers and students in achieving their educational goals.

Dubai, UAE, 27^th January 2025 – Pearson (FTSE: PSON.L), the world’s lifelong learning company, has launched an AI-powered Digital Language Tutor specifically designed to help businesses improve English proficiency at scale and unlock employee potential.

Giovanni Giovannelli, President of Pearson’s English Language Learning Division.

Dubai UAE, January 6, 2025 – Pearson (FTSE: PSON.L), the world’s lifelong learning company, proudly announces the release of the Pearson Global English Proficiency Report 2024. This comprehensive report provides invaluable insights into global English proficiency levels and spotlights regional trends in the Middle East, India, the Philippines, Japan, Egypt, Colombia, and Europe. It is an essential resource for business leaders and talent decision-makers looking to leverage English proficiency in hiring and learning and development (L&D) strategies.

As the global business landscape becomes increasingly interconnected, English proficiency remains a critical skill for workforce competitiveness. The Pearson Global English Proficiency Report 2024 aggregates and analyzes data from approximately 750,000 out of the millions of English language tests conducted worldwide, offering a detailed snapshot of current skill levels and emerging trends.