Dubai, UAE; 29 April 2025: As Dubai plays host to the world’s most forward-thinking minds at Dubai AI Week, RetailGPT, a generative AI Platform designed to bridge digital and physical retail, is showing how the sector can align with the country’s tech-enabled transformation.

A study of the retail market in the UAE shows that E-commerce, while growing rapidly, only represents about 15% of the market but is the primary driver of recent growth – a signal that UAE retailers must connect their digital and physical worlds to stay relevant, and RetailGPT is built to do just that.

Sadique Ahmed, Pathfinder CEO
Backed by over 20 years of consumer behaviour data from tech solutions provider Pathfinder, RetailGPT turns shopper insights into action. The mobile-first platform uses Generative AI to help supermarkets personalise how they engage with customers – suggesting what they may want to see, buy, or return for, based on real patterns of behaviour.
Continue reading RetailGPT: An AI-powered ally for UAE retailers

