• YouGov Survey reveals Advertising, Marketing and Public Relations is the most favoured sector in the Kingdom of Saudi Arabia (KSA)
• As UAE companies expand their operations in the Kingdom, understanding the employment preferences and job application behaviours of Saudi residents is crucial

Dubai, United Arab Emirates – 26 September 2024: Strategic talent acquisition business Parisima Talent – part of Dulsco Group, announced the findings of a new YouGov survey shedding light on critical trends in the Kingdom of Saudi Arabia (KSA) job market. The comprehensive report conducted in June 2024 among men and women aged 18-45+, was commissioned in response to the growing demand from Parisima’s UAE-based clients looking to expand into the Kingdom. The insights also serve as valuable guidance for other businesses aiming to tap into the opportunities presented by the $3 trillion in foreign investment flowing into the KSA as part of the Saudi Vision 2030.