Tag Archives: OPPO and Counterpoint unveil in-depth industry report

OPPO and Counterpoint unveil in-depth industry report

OPPO and Counterpoint unveil in-depth industry report on the adoption and tech advances of telephoto lenses in smartphones

The report looks into the rising popularity of telephoto lens-equipped smartphones and the reasons behind it

OPPO leads the trends and continues to bring the technology from flagship to mass-market models

Dubai, UAE, 16 January 2024A new report by market research firm Counterpoint sheds light on the evolving landscape of smartphone photography. According to Counterpoint Research’s most recent report, over 200 million telephoto lens-equipped smartphones were sold globally in 2022, with that figure expected to rise even further by 2024. The reason for this growing trend is because of consumers’ growing desire for telephoto photography, something that was once exclusively found in professional cameras. This emphasises the lens’s critical significance in current mobile photography as well as its widespread appeal.

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