Niterra establishing new benchmarks: Automechanika Middle East and Africa, 2023
With a rich history spanning over 85 years, Niterra, formerly known as NGK SPARK PLUG, has consistently exemplified innovation and excellence in the automotive sector. The rebranding to Niterra in April 2023 signifies a strategic shift towards environmentally sustainable business fields, setting a new course for the company.

In line with the company’s vision and aligned with the United Nations’ 17 ‘Sustainable Development Goals’ (SDGs), Niterra embarks on an ambitious journey to address global challenges through innovative solutions in Mobility, Medical, Environment & Energy, and Communications. This forward-looking approach underpins Niterra’s commitment to shaping a sustainable future.
