Nintex research finds 86% of Saudi organisations believe automation is key for successful AI adoption.

Riyadh, Kingdom of Saudi Arabia — 8th April 2026 — As organisations across Saudi Arabia accelerate their adoption of artificial intelligence, research from Nintex, a global leader in agentic business orchestration, has uncovered that many AI initiatives struggle to deliver measurable business value unless organisations first establish strong automation foundations.

The findings, based on a survey of C-suite and senior managers directly involved in AI implementation across 100 Saudi companies with more than 250 employees, reveal that a significant majority recognise the importance of automation in preparing their operations for AI. In fact, 62% said that combining AI with automation has delivered the strongest business outcomes, whilst 86% believe automation is a necessary first step before successfully implementing AI in business processes, highlighting the critical role automation plays in structuring workflows, improving data quality, and enabling AI to scale effectively.

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