Deal gives NextWhat control of one of Dubai’s highest dwell-time advertising venues as digital OOH in the UAE accelerates toward a forecast USD126.7 million (Dh465m) market by 2030

Dubai, Nov 25 – Leading Dubai media company NextWhat Advertising has secured the exclusive marketing rights for ONEVASCO. OneVasco hosts concierge services in close proximity to the world’s largest visa application centre at Wafi City in Dubai., This marks one of the company’s most significant portfolio additions as demand rises for high-dwell-time advertising environments in the UAE.

The visa centre receives more than seven hundred thousand visitors a year, a large share of them expatriate professionals, frequent travellers and families applying for visas across more than 40 destinations. “Unlike conventional outdoor formats, the venue offers extended dwell times – often ranging from 20 minutes to several hours – allowing brands prolonged exposure and deeper engagement with premium audiences,” said Mahesh Anchan, COO OneVasco.

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