ne’ma Launches ‘Count Your ne’ma’ Ramadan Campaign

Community-focused campaign spotlights food waste during the holy month

Abu Dhabi, United Arab Emirates – March 18, 2024—ne’ma, the UAE National Food Loss and Waste Initiative announced the launch of its nationwide Ramadan campaign, “Count Your ne’ ma”, which aims to raise awareness and encourage actionable steps to reduce food loss and waste during the holy month. According to ne’ma’s recent National Household Survey, 85% of participants recognise food waste as a crucial national issue.