Natuzzi Italia honors Dubai Design Week 2025 as the region’s leading destination for design innovationUnveiling an immersive installation designed in collaboration with EtereoAt the heart of the exhibition concept is the Amama project, created for the lifestyle brand by Andrea Steidl.
November 5–9, 2025
STAND A26, Dubai Design District (d3)

Dubai, UAE – 4 November 2025: On the occasion of Dubai Design Week 2025, the region’s most important design festival now in its eleventh edition, Natuzzi Italia will present its new Rooted in Harmony collection within an unprecedented immersive installation at Downtown Design, the flagship event of the festival taking place from November 5 to 9 in the heart of the Dubai Design District (d3).
“Dubai Design Week embodies the city’s pioneering vision in design and innovation,” said Pasquale Junior Natuzzi, Natuzzi Project & Contract Chief Officer. “We are proud of our continued participation and look forward to achieving outstanding results, starting from the VIP Day.”

The event, a key reference for architecture, interior, product, and experience design, confirms its role as a creative crossroads of cultures, languages, and innovation, offering a strategic platform to connect with architects, international studios, developers, and decision makers from over 100 countries.
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