The transaction applies exclusively to Yazle’s MENA operations; which will be integrated with Napptix’s existing Gaming 360° products and services.

Dubai, United Arab Emirates – 19 June 2025 – Napptix, the Dubai-based ad-tech company behind the Gaming 360° advertising platform, today confirmed completion of its acquisition of Yazle Marketing Management’s Middle-East & North-Africa (MENA) business. The agreement covers Yazle’s commercial activities, client portfolio and team across the Gulf and North Africa, Yazle’s businesses in Asia-Pacific, Europe and the Americas continue under existing ownership.