du is set to integrate advanced AI and cloud services in its call center operations, aiming to boost customer satisfaction and drive operational efficiencies.

Silvia Candiani, Vice President, Telco, Media & Gaming, at Microsoft

Dubai, UAE, 5 March 2025 – du, the leading telecom and digital services provider, is thrilled to announce an innovative collaboration with Microsoft aimed at enhancing call center operations through advanced AI technologies. This collaboration, unveiled at the Mobile World Congress (MWC) 2025, marks a significant milestone in enhancing customer engagement and operational efficiency for du.

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