Instagram, TikTok and YouTube Vlogs Drive Destination Choices in 2026
Work Meets Leisure: 27% of Employed Travellers Opt for 2–3 Week Workcations
Dubai, UAE – 19 February 2026 – musafir.com, the leading travel platform in the UAE, has released its 2026 Annual Travel Insights Report, offering an in-depth look at the evolving preferences, priorities, and frustrations of UAE travellers. The report highlights key trends shaping travel this year, identifies the top travel priorities, and uncovers emerging destinations set to capture the imagination of travellers.
Top Travel Trends in 2026
1. Sustainability & Conscious Travel
Eco-conscious choices continue to influence travel, with 35% of travellers actively seeking sustainable options and 60% considering eco-friendly travel despite price sensitivity. Cost (58%), limited availability (42%), and greenwashing concerns (37%) remain barriers. Yet sustainability adoption is growing: eco-lodge bookings are up 18% year-on-year.
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