March 11^th , Dubai, UAE: Masafi, the UAE’s pioneering bottled water brand, is marking the holy month of Ramadan with a special-edition packaging, created in collaboration with Emirati artist Mariam Abbas. The design, featured on Masafi’s water and tissue products, pays homage to the nation’s cultural heritage, woven with the values of resilience, unity, and tradition.

The design, inspired by iconic Emirati symbols, includes the Sheikh Zayed Mosque, the Together sculpture in Downtown Dubai, and traditional water pitchers once used to cool and store water.

Masafi is one of the UAE’s most iconic homegrown brands. Masafi has led the UAE’s bottled water industry since 1977, with their unique proposition of channeling mountain water into their ethos of quality, authenticity, and a deep-rooted connection to the country’s heritage. The collaboration is a tribute to the values that have shaped both Masafi and the UAE’s story over the years.

Continue reading Past and present: Masafi unveils Ramadan packaging to celebrate the story of UAE Iconic homegrown brand partners with Emirati artist Mariam Abbas to tell a story of resilience, unity and tradition →