Step into the immersive MINI-EVerse Pop-Up at Alserkal Avenue on November 2 and 3

• Visitors will get to experience a multi-sensory journey through seven distinct MINI worlds, reflecting the cars’ driving modes
  
  
• Dubai, UAE, October 25, 2024 – AGMC and MINI Middle East are excited to welcome visitors to the MINI-EVerse, an interactive pop-up event that will guide guests through the seven distinctive driving modes of the legendary MINI in a multi-sensory adventure.

Happening on November 2 and 3 at The Yard, Concrete, Alserkal Avenue, this is not just another car display — it’s an interactive look into the heart of what makes MINI special. The MINI-EVerse will give visitors an opportunity to explore and interact with MINI models: MINI Aceman, the MINI Countryman, and the MINI Cooper 3-door. But what makes this event truly unique is the journey guests will get to embark on through seven different rooms in the pop-up, each designed to represent one of MINI’s distinct modes.

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