09 January 2025; Dubai, UAE – MERED, the award-winning international real estate developer, has commenced the main construction works phase of its flagship project, ICONIC Residences Design by Pininfarina. The milestone was commemorated with a special ceremony marking the first concrete pour.

ICONIC Residences is set to redefine luxury living with its innovative design, timeless elegance, world-class amenities and advanced engineering solutions. The project, strategically located in Dubai Internet City, will be the tallest building in the area, becoming a landmark on Dubai’s skyline. It offers 310 luxury apartments with direct access to Sheikh Zayed Road and proximity to hotspots like Burj Al Arab, Palm Jumeirah,  Dubai Marina, Dubai Harbour and Emirates Hills.