The festive spirit is in full swing at Mercato and Town Centre Jumeirah as Dubai Shopping Festival (DSF) 2026 delivers an exciting mix of world-class entertainment, unbeatable shopping offers, and rewarding experiences for visitors of all ages. Running until 1 February, Mercato is buzzing with energy, bringing families and shoppers together for unforgettable DSF moments.
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Shopping at Mercato and Town Centre Jumeirah just got even more rewarding! The excitement around the PrivilegePLUS loyalty program continues to grow as members turn their everyday shopping into extraordinary experiences — with instant discounts, exclusive benefits, and a chance to win incredible prizes every month.
In line with the UAE’s declaration of 2025 as the Year of Community, Mercato Mall opened its heart and doors to a very special group of visitors.
People of Determination from the Senses Day Care Center for Special Needs were welcomed for a joyful day filled with laughter, entertainment, and unforgettable moments.
As part of the Dubai Summer Surprises festivities, the children were treated to one of the season’s most delightful performances — the International Comedy Circus. Their faces lit up with wonder and excitement as they watched the talented performers bring the stage to life.
This summer, Mercato is turning up the heat in the coolest way possible, offering visitors a vibrant escape filled with thrilling entertainment, laughter, and rewarding shopping experiences.
Visitors to Mercato were wowed by the dazzling lineup of free daily circus shows, featuring the high-energy Roller Circus and the spellbinding Magic Mania Show. Families, children, and media guests alike were captivated by the world-class performances, with children laughing, gasping, and cheering in delight. The atmosphere was electric, making Mercato the ultimate summer hotspot for families looking to beat the heat with style and excitement.
Adding to the thrill, Mercato’s legendary indoor slide made its much-anticipated return — bigger, better, and faster than ever before. Now enhanced with a brand-new Fast Track booking system via the PrivilegePLUS App, visitors can skip the queues by reserving their time slot in advance and dive straight into the adrenaline-pumping action.