In a groundbreaking event at GITEX Dubai 2024, H.E. Dr. Fahad Al Merhibi, Chairman of Lemon Group, and H.E. Abdullah Al Ahdali, CEO of Pro Max Group, signed a Strategic Partnership in the presence of H.E. Louai Mohamed Ali, Chairman of Pro Max Group.

This agreement marks a significant step toward integrating blockchain technology into real asset investments (RWA), and kick off with an initial commitment of 30 billion AED from Pro Max. The partnership is set to leverage Lemon Group’s cutting-edge blockchain infrastructure and tokenization expertise alongside Pro Max’s strengths in tech-driven sustainable investments, transforming liquidity, transparency, and accessibility across sectors like real estate and energy and creating a blockchain-based financial ecosystem centered on inclusivity.
