Dubai, UAE, 3 September 2025 – Max Fashion, the region’s leading value fashion brand, has unveiled its latest Autumn/Winter 2025 collection across the GCC, presenting a season of style designed to be both trend-led and affordable. The launch reinforces Max’s commitment to offering customers fashionable pieces at prices they will love, without compromising on quality or design.

Dubai, UAE, June 1, 2025 — As the countdown to Eid begins, shoppers across the region are gravitating towards familiar ground –Max Fashion, the region’s leading value fashion brand. Known for its mix of modest silhouettes, family-friendly styles, and wallet-conscious prices, the retailer remains a seasonal go-to—not for a new collection this time, but for its reliably festive selection that’s already on shelves.

From embellished kaftans and breezy abayas to structured shirts and printed kurtas, the fashion mix reflects what many shoppers are seeking, looks that feel special enough for Eid gatherings, yet wearable beyond the occasion. The appeal is straightforward—pieces that blend tradition with an everyday practicality, especially for families planning coordinated outfits.

In stores, women are reaching for jewel-toned dresses, lace overlays, and light fabrics that work well in warm weather. Meanwhile, men’s sections are stocked with neutral tailoring and smart casual options that feel suited to both prayers and long lunches. The children’s line adds its own charm, with frilled dresses, cotton sets, and accessories that make family styling feel like less of a chore.

Dubai, UAE – 28 February 2025 – Max Fashion, the region’s leading fashion destination, welcomes the season of togetherness with an exclusive Ramadan collection that blends tradition with contemporary elegance. Staying true to its promise of great value and amazing fashion, Max Fashion ensures that everyone can curate the perfect Ramadan wardrobe without compromising on style or affordability.

Dubai, UAE – 24 January 2025 – Max Fashion, the region’s leading fashion destination, proudly unveils  its first fashionable and bold new Concept Store in the UAE at Ibn Battuta Mall, marking a new era in  value fashion retail. This milestone store is the second of its kind in the GCC and represents Max  Fashion’s ongoing commitment to redefining the shopping experience. 

Strategically located in one of Dubai’s most iconic malls, the Max Fashion Concept Store brings  together innovative design and an elevated customer journey in a bold, inspiring retail environment.  The store features a reimagined layout that highlights curated collections, spanning adult and kids’  fashion, and showcases Max Fashion’s latest trends. Designed to enhance convenience and style, the  store caters to individuals and families alike, promising an immersive and personalized shopping  experience.