Masafi picks Darwinbox to streamline HR functions across borders

• Darwinbox’s mobile-first HR platform allows Masafi to automate HR process using an Al-powered, new-age integrated and seamless platform

Dubai, UAE, September 12, 2023: Masafi, the UAE-headquartered consumer goods conglomerate, has selected Darwinbox, a global HR tech unicorn, to automate its HR function and enhance the employee experience using a new-age, AI-powered Human Capital Management (HCM) platform. The new implementation incorporates some of Darwinbox’s leading products and features like hiring, onboarding, payroll and performance management for Masafi’s 1,000+ cross-border workforce spread across UAE and Oman.

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