Home to the region’s first MANUFAKTUR Lounge, the showroom enters a new chapter in personalisation and craftsmanship.

Dubai, UAE – January 28, 2026

Gargash Enterprises unveils its redesigned Mercedes-Benz Deira showroom today, marking a significant milestone for one of Dubai’s most established automotive destinations. The showroom welcomes stakeholders, long-time customers, collectors, families and brand enthusiasts, offering an experience rooted in heritage, while reflecting a future-focused retail environment.

The showroom has stood as a trusted landmark for generations of customers, originally opening its doors to the public in 1968. This transformation represents a strategic step forward for a location that has served as both a cultural heartbeat and a thriving commercial hub for UAE customers for generations, preserving and elevating its remarkable legacy.

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