Mission generates 43 qualified leads and AED 56.4 million in potential investments for Malaysian franchise and SME brands

DUBAI,UAE: Malaysia’s Special Business Mission to Dubai has wrapped up with resounding success, generating significant investor interest and reaffirming Malaysia’s position as a rising global player in the franchise and SME ecosystem. Held recently, the four-day mission brought together Malaysian franchisors, SMEs, government agencies, and strategic partners in a high-impact program designed to strengthen Malaysia–UAE business relations and accelerate Malaysia’s entry into the GCC’s fast-growing retail and franchise markets.