LIVING PROOF® BRINGS ITS PIONEERING, SCIENCE-BACKED HAIRCARE SOLUTIONS TO THE REGION

• Living Proof®, founded by MIT scientists and leading hair stylists, pioneers science-driven, inclusive haircare solutions for global consumers.
• Its multi-award-winning products have achieved worldwide acclaim, with one bottle of Perfect hair Day™ dry shampoo sold every 30 seconds.
• The brand celebrated its regional launch with an exclusive media event at Art in Space, Downtown Dubai.