LEAP 2024: SAP Ramps up Investment in Saudi Arabia to Foster Innovation Ecosystem and Enhance National Technology Skills

• Tech giant launches first regional SAP Innovation Hub and opens an SAP Experience Center in Khobar to drive innovation initiatives with customers and partners
• In collaboration with Ministry of Communications and Information Technology, SAP announces Academy of Engineering program will be further extended until 2025

 Photo caption: Ahmed AlFaifi, Senior Vice President and MD, SAP, Middle East Africa – North announced new SAP investments in the Kingdom at the LEAP 2024 technology event today.

RIYADH, KSA — March 6, 2024 – SAP today announced it is increasing its investment in Saudi Arabia, a critically important market for the global technology company. To enable further co-innovation with new and existing customers and partners, SAP has launched a first-of-its-kind regional SAP Innovation Hub in the Kingdom and will also open an SAP Experience Center in Khobar this month. In addition, SAP is extending its elite program for training in advanced technology skills, organized in collaboration with the Ministry of Communications and Information Technology (MCIT), until at least 2025.

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