United Arab Emirates (3rd December 2025) – Emirates Gold, one of the UAE’s most trusted and established precious metals refineries, has entered into a strategic partnership with Joyalukkas, the world’s favourite jeweller, to introduce an exclusive collection of certified 24-karat gold bars for consumers and investors across the UAE and the wider region.
DUBAI; UAE: Joyalukkas, the world’s favourite jeweller with over 190 showrooms across 12 countries, has announced the return of its much-anticipated The biggest jewellery sale across all its 30 showrooms in the UAE. The spectacular sale event offers customers unprecedented savings opportunities, featuring an incredible flat 50 percent discount on making charges for all gold, diamond, polki, pearl, precious jewellery, making it the most significant shopping event of the season for jewellery enthusiasts throughout the Emirates.
Joyalukkas opens its 5th showroom in Oman at SalalahThe Salalah showroom marks brand’s fifth outlet in Sultanate, reinforcing position as world’s favourite jeweller
Joyalukkas, a name synonymous with trust and brilliance since its inception in 1956, celebrated the grand opening of its spectacular new showroom in Fujairah, marking a new chapter for jewellery retail in the Emirate.
Joyalukkas, the world’s favourite jeweller, is excited to reveal their new brand ambassador, the Lady superstar Samantha Ruth Prabhu. The award-winning actor will bring her inimitable charisma to represent Joyalukkas jewellery’s timeless designs and inspiring legacy of craftsmanship across international markets.
This association brings together two icons that share a deep connection with perfection, authenticity, and grace. Samantha’s endearing charm and savoir faire perfectly mirror Joyalukkas’ journey of over three decades, built on artistry, trust, and an unwavering commitment to delighting millions of customers worldwide.