Huge expansion on the cards in 2024 for ISM Middle East

ISM Middle East 2024 to move from November to September

New date driven by leap in demand from industry; will enable the event to expand and encompass new sectors

Next edition: 24-26 September 2024, Dubai

DUBAI – October 23, 2023: In response to a surge in demand from the global confectionary and snacks industry, ISM Middle East has announced today that it will be moving from its usual November date to September from next year. Next year’s edition of the biggest and most dynamic confectionery and snacks event in the Middle East and North Africa (MENA) will now take place from 24 to 26 September 2024 at the Dubai World Trade Centre (DWTC), with a bigger footprint, and more content, activations and networking opportunities, involving the broadest-ever cross section of the industry.

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