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Business & Investments

Globant and Infobip Announce Strategic Partnership to Accelerate AI-Powered Enterprise Engagement Across MENA

Riyadh, Kingdom of Saudi Arabia, 1 October 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, and Infobip, a global leader in omnichannel communications, today announced a strategic partnership to deliver next-generation AI-powered conversational engagement for enterprises across the MENA region.

Veselin Vukovic-Chief Alliances Officer at Infobip

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Technologies

New Research by Infobip Reveals a Rapid Adoption in Conversational Channels in the Middle East

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New Research by Infobip Reveals a Rapid Adoption in Conversational Channels in the Middle East

  • Infobip observed an increase of 184% in voice and video applications, 146% in mobile app messages, and a 51% increase in the use of WhatsApp YoY in the Middle East region
  • The research shows that the telecommunication sector saw the highest growth in the adoption of conversational channels (89%), followed by the media and entertainment sector (53%), and the finance sector (52%)
Continue reading New Research by Infobip Reveals a Rapid Adoption in Conversational Channels in the Middle East →