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77% of MENA content creators say GCC is leading positive transformation in tourism & entertainment

  • In the second edition of the InfluAnswer Arabia report, Weber Shandwick shares insights based on the perspectives of content creators in the MENA region
  • Almost half (49%) is positive about AI, indicating a shift from neutrality to positivity
  • 63% say a VIP experience is important – a significant jump from 51% last year
  • Three-quarters (77%) believe that GCC countries are leading positive transformation in tourism and entertainment
  • Brand reputation enters the top three factors in choosing which brands to collaborate with
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