19 February 2025, Abu Dhabi, United Arab Emirates: Inception, a G42 company specializing in AI-native products, has signed a Memorandum of Understanding (MoU) with Fairmarkit, a U.S.-based leader in procurement sourcing automation. Signed at the IDC Middle East CIO Summit 2025, the collaboration will integrate Fairmarkit’s AI powered autonomous sourcing technology into Inception’s AI-powered procurement ecosystem. (In)Business Procurement, will transform enterprise sourcing across the Middle East and North Africa (MENA) region, providing a smarter, more efficient procurement framework.

This MoU represents a significant step forward in the digitization of procurement operations and reinforces both companies’ commitment to advancing AI-driven innovation across the enterprise sector. (In)Business Procurement streamlines procurement by embedding Fairmarkit’s AI autonomous sourcing technology into Inception’s AI-driven Contracts & Suppliers modules. The solution integrates seamlessly with leading procurement platforms like SAP, Coupa and Oracle enabling businesses to enhance efficiency, optimize costs, improve supplier relationships, and ensure superior contract compliance.

Ashish Koshy, Chief Operating Officer, Inception.

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