The IDEMIA Secure Transactions (IST) global study, conducted by the renowned research agency Dentsu Insights, uncovers that design, convenience, and sustainability are the primary catalysts driving consumer payment trends. Security remains a concern, and consumers look for safe ways to pay.

IDEMIA Secure Transactions (IST), a leader in payment and connectivity solutions, today released the findings of its expansive 2024 Global Survey on consumer payment behavior. The survey, which gathered responses from over 3,100 individuals across 12 countries including UAE residents, sheds light on the evolving consumer preferences that are shaping the future of financial technologies. Respondents ranged in age from 18 to 71 years old, providing a wide demographic insight.