Dubai, April 23, 2025: iD Fresh Food, India’s most loved fresh food brand, today announced the appointment of Shobhit Malhotra as Chief Executive Officer – International Business, effective immediately. The strategic move aligns with the company’s broader ambition of taking its brand global, starting with visionary leadership and focused investments in growth and market expansion.

In his new role, Shobhit will spearhead iD Fresh’s international journey, overseeing established operations in the GCC region and leading the brand’s entry into high-potential markets. His focus will be on product innovation tailored to local consumer preferences in each market, building strategic partnerships, and enhancing distribution networks to establish iD Fresh as a trusted, premium and global fresh food brand.