Dubai, United Arab Emirates, 18 August 2025: The newly launched HUAWEI Pura 80 Ultra stands atop the global imaging podium, earning DXOMARK’s highest-ever overall score of 175 – a commanding 6 points ahead of the second-ranked device.

This triumph is anchored by three historic achievements: an unprecedented 180 Photo Score (the highest ever recorded), a record-matching 166 Video Score (tying for first place), and the highest-rated telephoto capabilities in DXOMARK’s testing. This milestone confirms Huawei’s pursuit of photographic excellence, transforming “exceptional” into “unmatched”. Since its July global release, HUAWEI Pura 80 Ultra has resonated with professional photographers and enthusiasts worldwide, its pioneering technologies bridging laboratory innovation and real-world artistry. As the flagship of Huawei’s imaging legacy, HUAWEI Pura 80 Ultra redefines what’s possible.

Photography Redefined: The 180-Score Excellence

DXOMARK’s unprecedented 180 Photo Score reflects HUAWEI Pura 80 Ultra’s mastery of light and detail. The 1-inch Ultra Lighting HDR Camera achieves an industry-leading 16EV dynamic range, transforming challenging lighting into captivating narratives. Picture bonfire dancers framed by translucent flames glowing with golden warmth, while shadowed faces retain intricate, eyelash-sharp detail in a single exposure. Or envision dusk portraits where subjects shine with natural clarity against skies blending into watercolour gradients, enabled by intelligent multi-zone exposure mapping.

Huawei recently launched its flagship camera smartphone, the HUAWEI Pura 80 Ultra, and it has surprised everyone with its unmatched camera prowess. This is the most cutting-edge smartphone camera from Huawei. But a smartphone is more than just a camera and there is defenitely a lot more to love about this mesmerising piece of tech. Here are 5 things about the new smartphone we absolutely fell in love with.

1. Zoom like never before

First and foremost, it’s the phenomenal zoom camera that grabs all the attention. Even if you have rarely used the zoom camera on your smartphone before, you will find yourself using the one on this smartphone more than the main shooter itself. They are so terrifically good because of something very special Huawei has done. Instead of two smaller image sensors that’s typical of other smartphones, the Switchable Dual Telephoto Camera on the HUAWEI Pura 80 Ultra shares one very large sensor. It combines a 3.7x medium zoom and a powerful 9.4x zoom into a single camera unit with a main-camera-level sensor. The sensor size makes a world of difference. The result is the best light intake ever for a telephoto lens in a smartphone, giving you sharper, clearer zoomed-in photos.

Smartphones are now the most popular cameras. According to a study, out of the trillions of photos taken in 2024, smartphone cameras account for 94% of them. Despite this growing number, there is still a quality gap between even the best smartphone cameras and the average mirrorless counterpart. Moreover, while the main cameras get a lot of love, the telephoto cameras on many smartphones are a travesty.