Huawei’s latest flagship smartphone, the HUAWEI Pura 70 Series, is moving beyond the nature-inspired aesthetic that defined its P Series predecessors. Instead, the new Pura series draws inspiration from cities, people, technology. As a rebranded launch of its iconic P Series smartphones, the Pura 70 Series is a holistic upgrade of the P Series, bringing a new spirit and a new design language on top of unique innovations. This time, it’s way more than just another smartphone launch. It’s a full-on rebrand, Huawei’s audacious foray into the world of fashion tech.

Forward Symbol Design: A Unique Camera Module

The HUAWEI Pura 70 Series ditches the typical camera bump for a more daring Forward Symbol Design. And rather than being just another fancy looking camera module, it’s a core design element that reimagines the back of the phone with a form that follows function.It goes for a unique combination of lines that integrates seamlessly with the camera lenses.The Forward Symbol also represents a new family of Pura smartphones with a uniting design philosophy, leading a new aesthetic wave.By being a physicalextension of the phone’s body, it allows for a larger camera sensor and wider aperture, promising superior low-light performance. This design philosophy reaches its peak with the HUAWEI Pura 70 Ultra’s innovative pop-out camera.

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Unfathomable Zoom, Magnificent Macro: HUAWEI Pura 70 Series Brings the Magic Back to Smartphone Cameras

We take pictures to preserve memories, capture reality, and express ourselves. Smartphone cameras has made it easier to do all these. And in 2024 we are snapping more pictures than we have ever before. There are also a lot more choices when it comes to smartphone cameras. For years, however, zoom photography has been technically challenging with a smartphone camera. But that’s where the HUAWEI Pura 70 Series makes a difference. This new flagship line promises to shatter those limitations and redefine mobile photography. But that’s where the HUAWEI Pura 70 Series makes a difference. This new flagship line promises to shatter those limitations and redefine mobile photography with its very own Ultra Lighting Macro Telephoto Camera. We are finally able to get a taste of high-level zoom photography on a smartphone camera. That said, the Ultra Lighting Macro Telephoto Camera on the HUAWEI Pura 70 Series is a gamechanger in more ways than just one. Here’s why!

Go the Distance with Telephoto Zoom

The HUAWEI Pura 70 Pro and HUAWEI Pura 70 Ultra both support the Lighting Macro Telephoto Camera, which is equipped with a long travel slide zoom, producing extra clear images near and far. It is also equipped with the industry’s largest periscope telephoto aperture of F2.1 – enabling a record-breaking light intake that betters telephoto image quality.

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