UAE, 23 February 2026: Every year, Ramadan reshapes consumer behavior across the GCC, inspiring generosity, reflection, and deeper community engagement, while also accelerating spending, loyalty participation, and the adoption of innovative incentive strategies,

Gaby Kool, CEO of Loylogic

During Ramadan, loyalty programs across the Middle East capitalize on seasonal spending, with retail, travel, and banking poised for record engagement. Building on 2025–2026 market trends, programs that leverage digital adoption, personalized rewards, and coalition partnerships are expected to drive stronger customer retention and higher transaction volumes during the holy month.

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