The Gulf Cooperation Council (GCC) smartphone market is experiencing robust growth, with shipments reaching sixty million units in 2024 and projected to expand to nearly 99 million by 2033.[1] This surge underscores the region’s strong appetite for digital advancements. In key markets like the UAE and Saudi Arabia, consumers are upgrading devices every 12 to 18 months, driven by access to the latest features such as AI enhancements, 5G connectivity, and advanced photography capabilities.[2] This enthusiasm for innovation, coupled with the demand for reliable performance in active daily routines, is shaping a vibrant market where smartphones must deliver both forward-thinking technology and everyday resilience.

Continue reading Why Durability and Innovation Are Driving the Region’s Smartphone Market →

HONOR has always been at the forefront of smartphone innovation, and the HONOR X9 Series is a testament to this commitment. The HONOR X9b series was a breakthrough for HONOR, introducing the world to an unbreakable smartphone that set new standards in durability. This hero product allowed HONOR to significantly increase its market share globally, with an impressive +80% sale out increase in the Middle East and Africa (MEA) compared to the X9a.

The success of the HONOR X9b series not only solidified HONOR’s reputation for quality and innovation but also significantly boosted its market share. The X9b’s unbreakable design captured the attention of consumers worldwide, particularly in the MEA region, where the demand for robust and reliable devices is high. This success has strengthened HONOR’s brand presence and loyalty among consumers, positioning it as a leader in the durable mid-range smartphone segment.

Introducing the HONOR X9c: The Unbreakable AI Smartphone

Building on this legacy, the HONOR X9c is set to take durability to new heights. The new addition to the series, the Unbreakable AI Smartphone HONOR X9c, not only increases drop resistance but also offers extreme temperature and water resistance. With a better screen, a bigger battery, and faster supercharge capabilities. Powered with Ai, the HONOR X9c is designed to meet the demands of modern life.

Continue reading Get Ready for the Next Evolution in Durability with The Unbreakable AI Smartphone Soon →