Limited edition chocolate bars with new iconic packaging celebrate HER for who SHE is

March 1st, Dubai, UAE: Launching for the first time in the Middle East this year, The Hershey Company announces its 2024 celebration of International Women’s Day with limited-edition Hershey’s.

Speaking about the campaign, Ahmad Nasser, General Manager at Hershey Middle East said, “We are excited to support the worldwide celebration for International Women’s Day here in the Middle East and to use the iconic Hershey’s chocolate bar wrapper as an opportunity to celebrate HER for who SHE is. This month-long celebration pays tribute to all women across the region and offers consumers an authentic way to connect, honor and express gratitude to the inspirational women in their own lives, not only on this day, but throughout the year.”