Henkel Explores the Growing Impact of Omnichannel on Gen Z and Gen Alpha at the Retail Leaders Circle MENA Summit

Riyadh, Saudi Arabia, 20 February 2024 — Henkel showcased its commitment to innovation in the consumer and retail space at the 10^th edition of the Retail Leaders Circle (RLC) MENA Summit held in Riyadh. Bassel Elshaboury, Vice President Africa and Head of Marketing High Growth Region, Henkel Consumer Brands, participated in a panel session titled “The Future of Grocery.”

During the discussion, Elshaboury offered valuable insights into the diverse nature of shoppers and the evolving segmentation in the GCC concerning shopping habits. He shed light on the rising influence of Omnichannel, its impact on generations such as Gen Z and Gen Alpha, and emphasized the pivotal role that brands will play in shaping the digital landscape of tomorrow’s retail space.

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