Dubai, UAE (November 23, 2025): This Men’s Health Month, the Dubai Chapter of the Harley-Davidson motorcycle club has taken centre stage in a bold, fast-spreading initiative to raise awareness of prostate and testicular cancer across the GCC—two topics that remain challenging to address openly in the region.

Launched just a week ago, the tongue-in-cheek campaign video has travelled far beyond the UAE. With tactful humour layered over a serious message, the film has gone viral organically, generating over 100,000 impressions within days and reaching audiences in Prague, Madrid, Malta, Saudi Arabia, Muscat, Mumbai, Pune, and Lebanon, among others.