GLOBAL HOTEL ALLIANCE PARTNERS WITH PLUM GUIDE

TO OFFER 38,000 REMARKABLE HOMES IN 700 LOCATIONS WORLDWIDE

• Plum Guide^® is the leading curator of exceptional vacation rentals worldwide and the first collection of homes to partner with the alliance and its award-winning loyalty programme, GHA DISCOVERY.
• GHA DISCOVERY members will be rewarded for experiencing luxurious stays in handpicked vacation homes.

Dubai, UAE, 4^th March 2024: Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, is expanding its award-winning loyalty programme, GHA DISCOVERY, to unique vacation homes through a new partnership with Plum Guide. This unique partnership signifies a milestone for both luxury brands, and a significant expansion for GHA into the vacation home sector; while it also represents Plum Guide’s first foray into a loyalty programme, that will offer rewards to customers across a broader range of accommodation options.

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