• In the UAE, 91% of consumers know GenAI, and 34% use GenAI applications.
• 67% of UAE employees are excited about GenAI’s impact on the workplace, indicating strong support for AI integration across industries.

Dubai, June 25, 2024— In the United Arab Emirates (UAE), sentiment towards generative AI (GenAI) is overwhelmingly positive. This enthusiasm aligns with global trends showing high consumer awareness and excitement about AI. According to new research by Boston Consulting Group (BCG), titled “Consumers Know More About AI than Business Leaders Think”, consumers’ knowledge and excitement about AI is surprisingly high.

BCG’s research is based on a survey conducted by BCG’s Center for Customer Insight to measure the level of awareness of AI and GenAI, as well as usage and sentiment among 21,000 respondents from 21 countries across six continents. It also explored questions relevant to the use of AI in the workplace.

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