Awareness and fundraising outcomes exceed targets as UAE residents embrace the campaign helping raise hundreds of thousands of Dirhams

Dubai,  15 July,2024: In a heartwarming display of compassion, thousands of UAE residents joined hands to champion the “Give Gaza Goodness” campaign hosted by Choithrams for Medecins Sans Frontieres (MSF). Between March 25th and June 20^th, supporters of the campaign purchased Goodness Foods products marked with a special sticker, designed to look like a healing bandage with the message: “Give Gaza Goodness”,thereby helping raise much-needed funds.

UAE residents have shown that they want to make a difference and created a movement with support from all segments of the community. Every day, more than 500 retail staff at Choithrams reminded customers of the campaign’s goals by wearing a badge with the message: “Give Gaza Goodness”.This was a truly people-led movement, with support coming from all walks of life.

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