French Avenue, the contemporary luxury perfumery under the legacy of Fragrance World, proudly announces the launch of its most visionary creation to date: The Genesis Collection. Developed over a period of 24 months, this new signature line marks a bold new chapter in modern fragrance—where scent, identity and storytelling converge. Meticulously crafted For Those Who Desire, the collection reimagines the way individuals experience and connect with fragrance.