“The Future of Pharma & MedTech: A Digital-First Approach” report, released by FINN Partners at Arab Health 2025 in Dubai, highlights how Pharma & MedTech companies are winning in a data-driven era.

Middle East, 5 February 2025 – The Middle East is leading a health revolution, with digital innovation at its core, as revealed in the latest report “The Future of Pharma & MedTech: A Digital-First Approach”. The report was released by FINN Partners, a global leader in marketing and communications, at Arab Health 2025 in Dubai. The report highlights that the digital-first approach is redefining the health sector in the UAE and Saudi Arabia by transforming operations, customer experiences, and business models. By analysing digital usage patterns, Pharma and MedTech companies can create data-driven strategies, enhancing accessibility, compliance, and engagement, while fostering agility and scalability to meet growing health demands seamlessly.